Superman x Hello Bello

Following the success of our Beetlejuice collaboration, we were excited to partner with Warner Brothers on an exclusive Superman collection. The creative challenge was to present the iconic superhero in a way that felt gender-neutral and universally appealing, something moms would love for both girls and boys. I designed two diaper prints, wipes packaging, and a custom shipping box that transforms into the iconic Daily Planet. Each asset was designed to reflect classic comic book art in a playful, baby friendly color palette and featured Supergirl, Superman and Krypto (Superdog).

Content Partner: Sircle Media Graphic Design Support: Jess Graham

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