Beetlejuice x Hello Bello

Role: Creative Direction, Digital Design, Print & Packaging Design

Who says diapers can’t be a little bit spooky? In our first licensing partnership with Warner Bros I designed two diaper patterns, wipes packaging, a shipping box that turned into the iconic Beetlejuice house, and all of the digital collateral. In the first 4 days of this collaboration, we acquired an average month’s worth of new subscriptions. The success of this collaboration has opened up exciting new licensing opportunities.