Hello Bello Brand Refresh

Role: Creative Direction, Digital Design & Packaging Design

In a category of beige and muted pastels, Hello Bello stands out by embracing bold color and real, honest parenting. As the brand evolved, the opportunity was to amplify, not reinvent, what makes it unique.

Working with The Working Assembly, we expanded the brand guidelines and redesigned the visual system with bold colors and playful shapes while maintaining a premium, trustworthy feel. I led the packaging redesign, balancing bold color and playful elements with a refined, clean structure, creating a system designed to stand out on shelf and build confidence with parents. We also re-evaluated the website and broader digital presence through the same lens, ensuring consistency across every touchpoint.