Hello Bello Brand Refresh
Role: Creative Direction, Digital Design & Packaging Design
In a category of beige and muted pastels, Hello Bello stands out by embracing bold color and real, honest parenting. As the brand evolved, we saw an opportunity to turn the dial up on what makes it unique.
Working with The Working Assembly, we expanded the brand guidelines and redesigned the visual system with bold colors and playful shapes while maintaining a premium, trustworthy feel. I led the packaging redesign, balancing bold color and playful elements with a refined, clean structure, creating a system designed to stand out on shelf and build confidence with parents. We also re-evaluated the website and broader digital presence through the same lens, ensuring consistency across every touchpoint.
Agency: The Working Assembly
“Kaitlyn possesses a deep understanding of business strategy, allowing her to align creative initiatives with organizational goals. She has a strong understanding of consumer needs, which enables her to craft designs that resonate deeply with target audiences.”
— Shannon Anderson, VP of Marketing at Hello Bello
